About Me

I am Joan Lawrence, a freelance interpretive planner and writer based in in Calgary, Alberta. I have a Master of Communication Studies degree, and experience working in media relations for Alberta Environment, and as a front-line interpreter at a historic site. I use a theme-based approach to help parks, museums and historic sites connect with their visitors through the written word.

I can help you with:

  • Interpretive planning
  • Research
  • Theme development
  • Exhibit text panels
  • Brochures
  • Video scripts
  • Choosing thematic landscaping or design elements

As a small shop, I can spend the time to get to know my clients and understand your unique needs. Depending on the size and scope of your project, I can assemble a team of reliable graphic designers, exhibit designers, illustrators, photographers, landscape architects and fabricators to see projects through from concept to delivery and installation.

In every project, I advocate for accessibility, relying on the ADA guidelines to make exhibits and signage inclusive to people with disabilities. My latest work has involved a commitment to reconciliation with Indigenous peoples.

Featured Project